Master Class: How to Build World-Class Outbound

Growing up, my dad was a solopreneur. 

He never had formal training in sales, never had the opportunity to see the inner workings of a world-class sales machine, and everything he learned was from trial and error. 

I sometimes wonder how my dad’s businesses would’ve done if he had the same knowledge I do now. 

In my 13+ years in sales, I’ve had an opportunity to get a behind-the-scenes view of what the most successful outbound sales teams do differently from everybody else.

I’ve noticed that the best sales teams in the world don’t rely on ‘tricks’ or ‘hacks’. They don’t send canned messages to random people hoping something sticks. They don’t manipulate people, lie, or do anything shady.

The best of the best have a well-organized framework that prioritizes data to optimize a scalable, repeatable process. 

I’m sharing everything I’ve learned on this topic in my Master Class, Building a World-Class Outbound Program. I’ll teach you how to scale your sales organization by delivering the right message, to the right person, at the right time.

The course is brand NEW on Apollo Academy, 100% free to watch, and available to anyone — right here.

What's in this course?

The beating heart of mastering outbound is three key principles.

1. Sales is not a numbers game. It's a math game. The biggest misunderstanding in outbound sales is that the only way to be successful is to hit up as many people as fast as you can. But you have to understand what to do, at what time, and for what person to get the right output.

2. Building an outbound engine is a journey of discovery. There’s no IKEA instruction manual. You're going to have to try different things to see what works by iterating, maintaining, scaling, and testing.

3. The best outbound requires a ton of preparation behind the scenes. There’s way more time and effort in the preparation than actually building sequences and managing replies and conversations. 

The fact of the matter is great outbound takes work — but it’s completely within your control.

If you're just starting to sell, maybe you’re a solopreneur, a new SDR, or an established business just starting to outbound, this course is for you. In it, I cover data-backed best practices for:

• Creating a relationship-focused messaging framework 
• Identifying your ideal customer personas (ICPs) and total addressable market (TAM) for laser-sharp targeting
• Building a workable pipeline and prioritizing your most profitable leads
• Executing personalized, multi-channel outreach to give you the highest chances of a reply
• Automating the routine tasks so you can focus on the human ones

Consider this an end-to-end playbook for profiting from outbound.

Watch the full course on the Apollo Academy today. 

While you’re there, you can check out a number of other resources including our Master Class course on cold email writing with LinkedIn’s former Head of Executive Sales, Samantha McKenna.

Much more to come.